About us

As high desert plains ascend to snow-crowned Sierras, and cities busy with highways and commerce border rolling ranch and farmland, your first impression of Reno/Sparks is one of diversity. The impression is fitting, because diversity describes every aspect of this western Nevada community’s industry, business, climate, and lifestyle.

Reno/Sparks is the kind of community you’d invent if it didn’t exist: strategically located for business; a hardworking, educated work force; thriving industry; diverse employment opportunities; affordable housing; quality educational facilities; a comfortable climate with four distinct seasons; a quality lifestyle, and promise for the future. There’s a strong sense of community among the people who live in Reno/Sparks, and it comes from the certainty that they live in a place unlike any other – the Truckee Meadows.

From a strategic Western location, to a pro-business tax environment, to a diversified industrial and commercial base, to efficient transportation and state-of-the-art communication networks, Reno/Sparks is one of America’s best places to do business.

Nevada’s favorable tax climate provides support for business relocation and expansion. Companies from around the world have selected Reno/Sparks not only for distribution and manufacturing facilities, but administrative centers as well.

The Reno/Sparks area’s employment forecast is excellent as new industrial, commercial and tourism-based companies relocate or expand to the Truckee Meadows. Business and industrial parks, suburban and downtown office towers provide the ideal setting for operating all types of businesses.

The strategic west coast location of Reno/Sparks provides efficient and economical transportation to the entire West, with shipments to 80% of the Western region on the next day basis. Major freeways, airports, railroads, and public transportation are all part of Reno/Sparks’ transportation network. Add it all up, and you’ll see that Reno/Sparks means business.

Special Events


Reno Rodeo highlights Reno’s old west spirit. Attracting over 70,000 people, the Reno Rodeo’s purse of $753,000 helps make it the nations’ third largest rodeo. A parade, country western entertainment and a chili cook-off are all part of an exciting rodeo week. The Reno Livestock Events Center is the perfect setting for other major events, including the National Senior Pro Rodeo finals. Cattle shows, cutting horse events and team roping offer a full schedule of western fun.


Hot August Nights is a four-day celebration of America’s love affair with cars and rock’n roll. The event is held in downtown Reno, on the University of Nevada, Reno campus and Victorian Square in Sparks.


The Great Reno Balloon Race is a beautiful spectacle to behold. For three days over 100 spectacular hot air balloons fill the skies before thousands of spectators. The popular Dawn Patrol offers onlookers a stunning light show in the pre-dawn hours that is followed by a mass ascension of all balloons.

National Championship Air Races have been a Reno tradition for over 30 years. The world’s longest running air race and show attracts more than 150,000 people with an estimated economic impact of $22 million. Military jet displays, aerobatics and skywriters are also featured.

General Information…

The Reno/Sparks area has a lot to offer people. But the greatest asset of the Reno/Sparks community is the people themselves.

Over the years, more and more people have recognized Reno/Sparks as the ideal place to do business and raise their families. The growth in population has been steady, but strategic planning has helped the Reno/Sparks area avoid the growing pains that other cities go through.

Residents of the Reno/Sparks area enjoy a consistently healthy economy. This can be attributed to the fact that they are part of a well-educated, diversified work force.